Organisations with older staff or who work with and for older people should always be mindful of the language and images they use in the information they produce.

Whether it’s internal communication for staff, or public-facing materials such as media releases, website text, and the creative use of images, age-positivity should be front and centre.

According to the National Ageing Research Institute (NARI), ageism and its consequent devaluation of the lives of older people, can lead to far-reaching health consequences including physical and mental illness, reduced longevity, and lack of work opportunities.

Here are some resources to support organisations communicating with older people.


Media Release

Editorial/Opinion Piece




Creative Design

See a list of other useful resources (PDF 125KB) about tackling ageism.